Google Ads & Local Services Ads · launch $597 · management from $397/month

Google Ads that report calls, not clicks.

We launch your most profitable service first, block junk searches before a dollar is spent, and track every real call and form⁠—so you can see your cost per lead and decide with numbers.

  • Your account, your data
  • Tracking tested before launch
  • Ad spend paid directly to Google

Your free audit covers your visible ads and the page they land on.

What we count

Cost per lead, not clicks

  1. Search Junk searches blocked with a trade-specific negative list before launch
  2. Click Sent to a page that asks for the call, not your homepage
  3. Call Tracking test-fired before launch, on video
  4. Qualified lead Only calls above a minimum length and completed forms count

Where ad money leaks

Three ways a budget disappears before a call happens

  • Clicks from DIY searches, job seekers and people outside your service area.
  • No call tracking, so nobody knows which calls the budget bought.
  • Ads that send people to a homepage instead of a page that asks for the call.

The Search-Term Firewall

Six rules, applied before a dollar is spent

  1. Launch the one service with the highest job value and spare capacity.

  2. Block junk searches with a trade-specific negative keyword list before launch.

  3. Split ads by intent: repair, replacement, emergency.

  4. Count only real leads: calls above a minimum length and completed forms.

  5. Test-fire a call and a form before launch, on video.

  6. Review search terms every 2–3 days; expand only when cost per lead is known.

Local Services Ads

Pay per lead, when it makes sense

Local Services Ads charge per valid lead rather than per click, and Google credits leads it later judges low quality. We set up or improve your profile, service types, areas, budget and schedule, and keep your reviews and responsiveness strong, since those matter here too.

Source: Google.

Tracking

Tracking tested before launch

Your account, your data: we work with manager access you can remove at any time.

  • Only real leads count: calls above a minimum length and completed forms.
  • A call and a form are test-fired before launch, on video.
  • You see your cost per lead within 21 days.

Pricing

Start with the audit. Launch when the numbers say so.

Already spending?

Ads & Tracking Audit

$147one-time

3 days

Audit of up to 5 campaigns and your Local Services profile, wasted-search report, tracking check, top 10 fixes.

Up to 3 campaigns

Lead Engine Launch

$1,097one-time

Optimized to Day 35

Up to 3 campaigns, website call tracking, remarketing, landing-page fixes, optimized to Day 35, 2 reports.

Ongoing

Monthly ads management

$397–$597/month

Monthly · ad spend paid to Google

$397 for ad spend up to $2,500/month; $597 up to $6,000. Search-term cleanup, bid and budget changes, ad tests, monthly cost-per-lead report.

Ad spend is paid by you directly to Google. Spending under about $1,000 a month? Start with the Google Maps Lead Sprint instead; it usually pays back first.

Get my free Lead Leak Audit

Your free audit covers your visible ads and the page they land on.

Launch sequence

Live in 7 days. Optimized to Day 21.

  1. Before launch Negative keyword list in place; a test call and a test form fired and recorded on video.
  2. Day 7 Your top service is live, sending clicks to a page that asks for the call.
  3. Every 2–3 days Search terms reviewed; we expand only when cost per lead is known.
  4. Day 21 Optimized campaign and your cost-per-lead report.

Questions

Before you spend another dollar

Free Lead Leak Audit

Find out where your calls are leaking.

Free, recorded on your real listing, delivered in 2 business days.

  • No login or access needed
  • No call required